Mailing List - Your Personal Gold Mine

A mailing list can literally mean the difference between success and failure for your online business. Though many of us may be a little unsettled by the idea of asking our potential customers for their e-mail address for fear of scaring them off, it’s essentially a must if you want to get the kind of traffic and make the kind of sales that the truly successful websites have.

You may be wondering why a mailing list is so essential, much to mention how it can be a gold mine. That’s perfectly understandable. Most people don’t realize how powerful a tool a mailing list has the potential to be. Let me explain.

The first reason a mailing list is essential is this:  most people don’t make a purchase on their first visit to a website. Studies have proven that the typical internet customer makes approximately seven visits to the same site before finally making a purchase. In seven visits it would be easy to get lost in the mix of other sites offering the same products or services unless you have a way to draw them back to your site. That’s where the mailing list comes in. When they visit your site, if you get them to opt-in to your mailing list you can stay in touch with them through e-mails and perhaps newsletters whereby enticing them back to your site rather than them visiting your competition.

It doesn’t stop with just enticing them back to your site after their initial visit. Another statistic that proves how mailing lists are useful, and can potentially be your personal gold mine is this:  approximately 70% of US-based e-mail users have purchased online after receiving an opt-in based e-mail marketing message. That’s a pretty powerful statistic when you consider how many sales you might be missing out on right now by not having your own mailing list.

As you can see, there is much to be considered where mailing lists are concerned. Although you might be concerned about sending the wrong message when asking for a customer’s e-mail address the statistics speak for themselves. Remember, the people on your mailing list have asked you to send them e-mail, whether they are newsletters, promotions, special offers or updates. They are your loyal visitors, and loyal visitors are where the majority of your sales will inevitably be coming from.

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