Why Have Your Own Domain Name?

So you're working out your plans to start a new online business. You're doing everything you can to be unique in your chosen market. You know that the more you stand out, the more noticeable your business is, the better your chances are for success. If you haven't done so already, now is the time to consider registering your own domain name. The advantages to having your own domain name are hard to ignore.

One of the greatest hurdles you will have to overcome in order to succeed online is that of trustworthiness and credibility. If you are just starting, nobody knows your business yet, so they're going to need some reason to believe it is safe to visit your site. Having your own domain name will give you just that. With a domain name chosen by you, you are separating yourself from the clutter of sites that start with something like www.geocities.com/blahblahblah. When a person sees the domain name of your site, its exclusivity will instill a sense of trust in them.

Beyond trustworthiness and credibility is a sense of respect and accomplishment. Just as if you had a store in town, and you knew it was important to the image of the store that you keep it clean, orderly and well-maintained, a unique domain name gives you that necessary image of respectability. It also says to people who would visit your site that you have accomplished something, and that you are not some grassroots startup that can barely afford the basics.

If you can develop that kind of trustworthiness, credibility, respect and accomplishment that customers are looking for, you've simultaneously won over another group of people who will be of great importance to you: advertisers. If an advertiser knows that people are likely to visit your site, he or she knows the traffic will be good. The advertising dollars will come your way.

Convenience and ease are great benefits to having your own domain name. Just imagine for a moment that Amazon.com was not that easy. Instead you had to remember www.geocities.com/amazon_832576/. For most people such a website address would be impossible to remember. However, www.amazon.com is remarkably easy to remember and so traffic improves to that site.

One more important point about having your own domain name is that you take it with you. If you ever have to leave your current web host and move to another, you get to keep the same domain name wherever you go. So if you've put years of hard work into your business, and you have to move, chances are customers won't even know the difference, and your business will continue uninterrupted. The name is associated with the success, and so with your own domain name you can take your success with you.

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