Top Viral Marketing Success Stories

With all the talk, and the hype, about viral marketing, it seems as though the concept itself is so popular that it, too, is a case of viral marketing success. That's a sort of funny way to look at it, but it is true. Viral marketing is such a success in and of itself that the message of it is being spread throughout the world as never before. But here I won't spend time telling you about the marketing itself, but rather about a couple of the top viral marketing success stories in e-commerce. These examples will give you a clue as to how it is done, and why it works so well.

Hotmail is a tremendous success thanks to viral marketing. This product came about at a time when most people still had not gone online for the first time. What Hotmail did was it allowed users to log into their accounts and send and receive e-mail. Pretty simple, right? Well, what made Hotmail such a success was firstly that it was a free service, and free is always attractive. Beyond that, Hotmail provided reliable e-mail service to its users. The people behind Hotmail were also constantly looking for new and innovative ways to improve the product and to gain better content for the services they provided. This led Hotmail to become one of the most noteworthy online viral marketing success stories.

Yahoo! is another viral marketing success. Yahoo! took a slightly different approach. They offered free e-mail as well, but they centered more of their program around an entire online community where you could do everything from searching and research, to entertainment, chat, forums, all in addition to the free e-mail accounts they provided to their visitors. Yahoo! later created a place to shop online, and even online auctions, but the auctions are no longer operational.

WebMD became a success through viral marketing because, in it's niche, it provided accurate and reliable information related to medical needs and conditions, as well as other informative services related to the medical field. This site, as with the others, became a viral marketing success because of its reliability, innovation, features, and all the other qualities that made its visitors rave.

These are some of the top online viral marketing success stories. They are still in business today, and I would encourage you to visit them to see just why this is so. You may find yourself telling a friend about the site, and that's what viral marketing is. It's word of mouth. Reputations for quality spread virally leading to success. Remember, none of these success stories really intended viral marketing to be their key. It just worked out that way because consumers were so impressed with what these businesses had to offer.

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